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Produkty | A Brief History of Chopard – From Zero to Haute Horlogerie Hero

I’ll be frank, we have covered Chopard more than anything else this year, probably. Some people might think we are biased, but then consider that a lot of other big websites cover particular brands too, undoubtedly other low production companies like A.Lange & Söhne have enjoyed higher sales thanks to the repeated work and subtle promotion of their watches on big name watch blogs. Before I really do start blowing my own trumpet I’d like to take a step back and show a bit of history about Chopard, since its inception it’s come an awfully long way from respected watchmaker to almost invisible jeweller to global icon in the fashion industry. Whether you like Chopard or not, they have style on their side that is hard to match, it’s why they are often compared to Cartier and, personal feelings about their watch collections aside, their design ambitions often overlap which tends to make them direct competitors.